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This study aims to investigate the influence of ethical sales behaviour on relationship quality and its consequences in the context of telemarketing to identify the complex nature of relationship marketing.

A survey with 312 qualified observations from financial institutions’ customers in Taiwan was conducted. A structural equation modelling approach was used.

Ethical sales behaviour components, that is, avoiding overharvest, security, honesty, privacy and non-harassment, have significant effects on relationship quality. Satisfactory relationship quality has positive effects on relationship commitment and customer loyalty.

This paper identifies ethical sales behaviour components, namely, avoiding overharvest, security, honesty, privacy and non-harassment, in the context of telemarketing and proposes that ethical sales behaviour is an important factor of maintaining high level of relationship quality.

This paper aims to examine the causal influences on the construct, relationship commitment. A better understanding of relationship marketing is an underpinning goal of this study.

Chunghwa Telecom is a Taiwan-based telecommunications firm that enjoys Taiwan’s largest domestic market share of asymmetric digital subscriber line market. Data from Chunghwa Telecom’s subscribers were obtained, and 265 qualified observations were collected. A structural equation modeling approach was used.

Relationship commitment is understood as dependent on positive affective commitment and involuntary continuance commitment. Positive affective commitment, namely, voluntary continuance commitment, enhances customer loyalty. On the contrary, involuntary continuance commitment has negative impacts on customer loyalty. It is discovered that relationship quality, corporate reputation and switching costs have significant effects on relationship commitment. Satisfactory relationship commitment has positive effects on loyalty.

Effects of voluntary continuance commitment and involuntary continuance commitment on customer loyalty are not in the same direction. When customers feel trapped in a relationship due to involuntary continuance commitment, they respond to the feeling by provision of negative word-of-mouth.

The purpose of this paper is to illustrate the effect of controllability on compensation of Major League Baseball.

The sample consists of Major League Baseball players who have publicly published compensations figures and who have actively played in the Major Leagues. All data used in the study are publicly available. Multiple regression is employed to test the relationship between player's performance and starting salary of the next season.

The paper proposes that strikeouts, bases on balls, and home runs are relatively controllable for both hitters and pitchers because these performance measures are essentially independent of other teammates' performance.

The distinctness of professional baseball players by nature may constrain the generalization of this paper. It is recommended that further interpretation of the effects of controllability on compensation for other high‐interdependency organizations should be made with caution.

It is suggested that managers in low‐interdependency organizations should make a stronger linkage between subordinates' controllable performance and their compensation. If the compensation plan is designed to maximize the subordinates' reward for performing a controllable task, they will be motivated to expend greater effort on it.

The purpose of this paper is to measure the impact of customer loyalty programs on relationship quality, relationship commitment, and loyalty.

A survey with 480 qualified observations from department store customers in Taiwan was conducted. A structural equation modeling approach was used.

Customer loyalty programs have a partially supported positive impact on relationship quality; service quality has a positive impact on relationship quality; customers with a positive relationship quality impact their relationship commitment; the higher the relationship commitment, the higher the loyalty; and a customer loyalty program partially supports a positive impact on loyalty.

The paper shows that customer loyalty programs have positive influences on loyalty. However, short‐term customer loyalty programs, namely, Minimum Purchase Gift Cards, displayed no significant influence on loyalty. The incentive of short‐term customer loyalty programs is not sufficient for loyalty.

This paper aims to explore various tensions related to the diffusion and reception of the New Qing History (NQH) in China, and more specifically, it aims at underlying a recurrent tension within the core of this debate, between a Global and a Nationalist historical narrative.

The author’s focus is to analyze various texts published in China between 2006 and 2018.

The author argues that the intensity of the current debate is partly related on the one hand, to the fact that NQH undermines various aspects of China’s Nationalist teleology and territorial claims and, on the other hand, to the basic difficulty of accepting the coexistence of various historical representations that are risking to weaken contemporary’s justifications of its rising schemes.

The text presents an original reading of some important issues raised by the NQH debate.